Author: StratMg Group

For decades, manufacturers have been staying within the circles of their existing relationships. Typically, these manufacturers developed products, trained their sales staff, and then sent those staff members out to directly connect with potential customers in their offices, at trade shows, and other such places. While this type of sales-only relationship with business partners worked well in the past, the present scenario has dramatically changed. Today, in this highly competitive landscape, even manufacturers are not off the hook for marketing. B2B marketing for manufacturers has become an indispensable tool to stand out. With 94% of B2B buyers conducting extensive online…